RFID Switchboard: Your Search has ended NOW you are connected

RFID Switchboard: Your Search has ended NOW you are connected


Issue #198| July 2, 2009 |by Monica Kowl

When celebrating America’s Independence Day, I think not just of the fight for freedom 230 years ago, but the liberty we enjoy on a daily basis. Seeing news of people around the world where freedom is in short supply makes me appreciate this holiday even more.

But sometimes when I mention I work at RFID Switchboard, I’m met with the fear we are working to take away the liberty of Americans, and others around the world.

As part of my duty here, I review videos to post in RFID Theater. It amazes me that two out of every three videos I see on YouTube, keyword “RFID,” are anti-RFID. And every video that shows positive implementations is met with an uproar of YouTube members denouncing it. In the first comment posted under the

great IBM Future Markets commercial, AztecaJose advises, “say no to the chips it will destroy your freedom.” Now I don’t usually value wisdom from random Joes, or Jose’s; but what causes 144 comments on this video alone to be anti-RFID? Many quote the bible and warn RFID is “the mark of the beast.

The most prominent anti-RFID site is spychips.com. Parts of it are almost laughable to someone in the industry. I can see how headlines like “WISCONSIN BANS FORCED HUMAN RFID CHIPPING”

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How to Succeed with Radio Frequency IDentification

Be sure to check our ‘Knowledge & Best Practices’ tab at the top. Leading experts give you training and tips on getting the most from RFID technology. Successful radio frequency identification systems involve far more than tags, smart labels, software and RFID readers.

Whether you implement RFID and related technologies for supply chain, asset tracking, security, manufacturing, Dept. of Defense, Wal-Mart and other retailers; the right planning and strategy will give your company the best chance to achieve a substantial return on investment (ROI).

The implementer who simply calls an RFID tag company and starts tagging will miss most of the benefits of this dynamic technology.

Use ‘Connect to Experts & Vendors’ to get the answers or price quotes you need. Save money and avoid costly errors when shopping for tag companies, RFID readers and solution providers.

We are true believers; but the material on Switchboard is factual and balanced. You can rest assured the content is not dictated by sponsors – who we urge you to support.


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